This opens up the possibility of someone reading your email subject line in a way that either doesn’t make sense or directly opposes the intent of what you wrote.Īnother thing to be aware of is that because some emojis aren’t standardized the way letters and numbers are, different apps, operating systems, and services will use different emoji graphics. Just like how we can misread people’s facial expressions and body language, we can misinterpret the intent of an emoji. Since emojis aren’t a concrete way of communicating and are better used to convey emotions, not everyone is going to read your emoji the same way. The line between people who will like emojis showing up in their emails and those who won’t isn’t always clear cut, and there are a few risks/rewards to be aware of before deciding whether or not to use them: Risks However, if you have an audience comprised mostly of older people and professionals, or if you’re selling a B2B oriented service, emojis in your subject lines may not land as well. If you have a younger demographic and are selling a fun, light-hearted product, then the use of emojis is warranted.
You don’t want to flood people’s inboxes with emojis just because millennials like, totally use a ton of smiley face emojis - right? When to use themĪ key factor in deciding what emojis to use, and whether or not to use them at all, is who is receiving your email messages. Emojis should feel natural and add a bit of flair and excitement to your text. Think about how you and your friends use emojis in text conversations, and how you see others use them.
I’d avoid a subject like “🙌😱2️⃣0️⃣% off 🔥 new 👕👚 now‼️✨” Because chances are, ISPs like Google's Gmail are going to send you straight to the spam folder. Overuse of emojis in your email subject lines or in the body of your email can look like you’re trying too hard or worse, like a spammer. That brings me to my next point - don’t go overboard. Not too much - just enough to grab attention. Anything that stands out against text like this: “20% off new T-Shirt Designs” is less fun, colorful, and emphatic than “Get 20% off these 🔥 new shirts!” Or, you could say something like “Get 20% off new 👕 now!!” for a similar effect. So, if you’re an email marketer trying to alert people on your email list to a new t-shirt sale, you could phrase it a few ways. Using emojis as replacements for words is another common use of them, and one that saves your space as well. They can be visually striking and more fun than an email that is composed of only words. The number one way is to have a pop of color that differentiates your email from the other emails in the recipient’s inbox. There are a few ways to utilize emojis in your subject lines. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.īut before you go crazy putting emojis in your email campaigns and email subject lines, there are a few things to consider.
#Use emojis on mac mail professional
Related: Web Outlook Will Soon Get Shortcuts to Office 365 Appsīut, being a professional powerhouse hasn't stopped Outlook from giving you access to emojis in email.Emojis are showing up everywhere seriously, they’ve got their own holiday to show for it (World emoji day yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device - they save a ton of room. Integrating Calendar, Office, and a growing list of other Microsoft tools and features, the platform has become increasingly valuable over the years. Particularly if you use Outlook.Īccessing a Variety of Emoji Options and Interface in Outlookįormerly "Hotmail," Outlook has been how Microsoft users have accessed email since 2012. Putting emojis in emails may be unfamiliar to you, but it doesn't have to be difficult.
And, why shouldn't you? Other than that you don't know how to, of course. You may want to send an emoji in an email. There was a time when Outlook was for business, and emojis had no place in emails.
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